United States securities and exchange commission logo





                            January 21, 2022

       Albert Foreman
       Chief Executive Officer
       Tuatara Capital Acquisition Corporation
       655 Third Avenue, 8th Floor
       New York, NY 10017

                                                        Re: Tuatara Capital
Acquisition Corporation
                                                            Draft Registration
Statement on Form S-4
                                                            Submitted December
22, 2021
                                                            CIK No. 0001801602

       Dear Mr. Foreman:

              We have reviewed your draft registration statement and have the
following comments. In
       some of our comments, we may ask you to provide us with information so
we may better
       understand your disclosure.

              Please respond to this letter by providing the requested
information and either submitting
       an amended draft registration statement or publicly filing your
registration statement on
       EDGAR. If you do not believe our comments apply to your facts and
circumstances or do not
       believe an amendment is appropriate, please tell us why in your
response.

             After reviewing the information you provide in response to these
comments and your
       amended draft registration statement or filed registration statement, we
may have additional
       comments.

       Draft Registration Statement on Form S-4 submitted December 22, 2021

       Questions and Answers About the Transaction Proposals for Tuatara
Shareholders
       What equity stake will current Tuatara public shareholders, the
subscription investors, page 14

   1.                                                   We note throughout your
registration statement, you reference that public shareholders of
                                                        Tuatara will own 40.2%
of the New SpringBig common stock and existing SpringBig
                                                        stockholders will own
49.2% of the merged company, both assuming no redemptions.
                                                        Please balance these
ownership percentages by also providing the relevant ownership
                                                        assuming maximum
redemptions. You should clarify prominently that existing SpringBig
                                                        stockholders may hold
as much as 79.1% of the post-merger common stock assuming
                                                        maximum redemptions.
 Albert Foreman
Tuatara Capital Acquisition Corporation
January 21, 2022
Page 2
2.       We note that you do not have a minimum cash amount that is necessary
to close the
         merger, beyond the $5,000,001 net tangible asset requirement. Please
quantify the
         percentage of non-affiliated public shares that may be redeemed to
maintain a sufficient
         amount of net tangible assets after redemptions for the merger to
proceed.
What vote is required to approve the Transaction Proposals presented at the
general meeting?,
page 18

3.       In light of your sponsor, director and officers agreeing to vote to
approve all of the
         Transaction Proposals, please clarify the percentage of non-affiliated
votes of your
         ordinary shares that are necessary to pass each proposal. Further,
please provide this
         information assuming only a quorum is present.
If I am a warrant holder, can I exercise redemption rights with respect to my
warrants?, page 23

4.       Please clarify that even if Tuatara public unitholders redeem their
ordinary shares, they
         will continue to hold Tuatara warrants. However, the public warrants
may be redeemed by
         New SpringBig for $0.01 per warrant if the market value of the
ordinary shares exceed
         $18 in the future. Further, clarify that the private placement
warrants are not subject to
         these warrant redemption provisions.
Summary of the Proxy Statement/Prospectus
Accounting Treatment, page 36

5.     We note your discussion regarding the accounting treatment for the
business combination.
       Please provide us with your accounting analysis with regard to the
determination of the
       accounting acquirer as outlined in ASC 805-10-55-10 to ASC 805-10-55-15.
In your
       response, ensure you address the following:
           How you factored the public and private warrants in Tuatara in your
determination
           that SpringBig's shareholders will have the largest voting interest
in New SpringBig.
           Clarify whether the Pipe Investors have any related party interests
with Tuatara.
           How you determined that SpringBig's directors will represent the
majority of the new
           board. In this regard, provide us with the names of each board
member in the
           combined company and their relationship to either SpringBig or
Tuatara prior to the
           merger.
FirstName  LastNameAlbert
           Provide the names   Foreman
                               of any senior management in the combined entity
besides Messrs.
Comapany Harris
           NameTuatara    Capital
                  and Sykes       Acquisition
                              and their         Corporation
                                        relationship, if any, to either
SpringBig or Tuatara prior to
January 21,the merger.
            2022  Page 2
FirstName LastName
 Albert Foreman
FirstName  LastNameAlbert   Foreman
Tuatara Capital Acquisition Corporation
Comapany
January 21,NameTuatara
            2022         Capital Acquisition Corporation
January
Page 3 21, 2022 Page 3
FirstName LastName
Risk Factors
Risks Related to Tuatara and the Business Combination
We have identified two material weaknesses in our internal control over
financial reporting...,
page 73

6.       Your current discussion regarding the material weaknesses in your
internal control over
         financial reporting indicates that such weaknesses were the result of
the Staff's April 12,
         2021 statement and the company's restatement. Please revise to
identify the actual
         weaknesses in your internal controls.
7.       You state that you continue to evaluate steps to remediate the
material weaknesses in
         internal control over financial reporting. Please revise to include a
discussion of your
         remediation plan and clarify what steps, if any, have been fully
implemented and what
         remains to be completed in your remediation efforts. Also, disclose
how long you
         estimate it will take to complete your remediation plan and discuss
any associated material
         costs that you have incurred, or expect to incur.
Activities taken by affiliates of Tuatara to purchase, directly or indirectly,
public shares will
increase the likelihood..., page 84

8.       Please clarify whether the affiliates of Tuatara, or New SpringBig,
may also engage in
         activities to purchase public shares that may increase the price of
the common stock to
         trigger the exercise of the Earn-Out provisions or the warrant
redemption provisions.
Upon completion of the business combination, the rights of holders of New
SpringBig's common
stock arising under the DGCL will differ..., page 88

9.       This risk factor briefly discusses that New SpringBig   s corporate
governing documents
         will be less favorable than those of Tuatara. Please consider adding a
risk factor that
         addresses the changes in your Organizational Documents Proposals A, B,
C, D and E,
         involving exclusive forum, classified board, only removal of directors
for cause, no
         actions by written consent, and no special meetings and how they may
concentrate more
         power to management.
Tuatara's Board of Directors' Reasons for Approval of the Business Combination,
page 115

10.      Please provide more detail regarding how the Board determined the
valuation of
         SpringBig and how the $245 million valuation was fair to investors.
Describe the
         valuation methodology used in detail, including the specific metrics
and comparable
         companies and transactions.
Certain Projected Financial Information, page 118

11.      We note that SpringBig is currently projecting Brands Revenue to
increase from $800,000
         in 21E to $19.1 million in 24E, which is 2288% revenue growth in 3
years. Please
         provide the basis for and the underlying assumptions as to why the
management of
 Albert Foreman
Tuatara Capital Acquisition Corporation
January 21, 2022
Page 4
         SpringBig believes that this line of revenue will increase this much
in such a short period
         of time. Further, please clarify the actual Brands Revenue and number
of Brands
         clients for your most recent periods.
12.      Similarly, please clarify why SpringBig's management believes its
annual revenue growth
         rate will be between 58% to 65% in the next 3-4 years. Please clarify
the assumptions
         used to determine these growth rates, such as acquisitions, specific
new
         product introductions or expansion into new markets.
Effects of the Domestication, page 137

13.      You indicate that U.S. Holders generally will not recognize taxable
gain or loss as a result
         of the domestication for U.S. federal income tax purposes. Please
provide an opinion of
         tax counsel to support this assertion.
Unaudited Pro Forma Condensed Combined Financial Information, page 166

14.      You state that the maximum redemption scenario assumes the maximum
number of shares
         that can be redeemed without violating the conditions of the merger or
the requirements of
         Tuatara's Amended and Restated Memorandum and Articles of Association.
Please revise
         to clarify, here and throughout the filing, what happens if more than
18,825,891
         shareholders wish to redeem their shares.
15.      Please revise your disclosures related to the Earnout Shares to
explain your proposed
         accounting for such shares and revise the pro forma financial
statements accordingly. If
         you determine that the Earnout Shares will be accounted for as
liabilities, disclose and
         discuss the potential impact of the shares on future results and
provide a sensitivity
         analysis that quantifies the potential impact that changes in the per
share market price of
         the post combination common stock could have on the pro forma
financial statements.
         Refer to Article 11-02(b)(10) of Regulation S-X.
Unaudited Condensed Combined Pro Forma Statement of Operations for the Twelve
Months
Ended December 31, 2020, page 171

16.    We note that adjustment (3) to your pro forma balance sheet includes
$10.3 million of
       estimated legal, financial advisory and other professional fees related
to the business
       combination that are not reflected in the historical financial
statements for either entity.
       Please revise to reflect any unrecorded transaction costs that will be
expensed as part of
       the merger in the pro forma statement of operations assuming such
adjustment was made
       as of the beginning of the fiscal year presented. To the extent these
costs will not recur in
FirstName LastNameAlbert Foreman
       the income of the combined entity beyond 12 months after the merger,
revise to indicate
Comapany    NameTuatara
       as such              Capitalnotes.
                in the pro forma    Acquisition
                                          Refer toCorporation
                                                   Article 11-02(b)(6)(B) and
11-02(b)(11)(i) of
JanuaryRegulation   S-X.4
         21, 2022 Page
FirstName LastName
 Albert Foreman
FirstName  LastNameAlbert   Foreman
Tuatara Capital Acquisition Corporation
Comapany
January 21,NameTuatara
            2022         Capital Acquisition Corporation
January
Page 5 21, 2022 Page 5
FirstName LastName
Business of SpringBig, page 191

17.      You refer to SpringBig as a    market-leading software platform
providing customer loyalty
         and marketing automation solutions to cannabis retailers and brands in
the U.S. and
         Canada.    Please provide the basis for your belief of SpringBig   s
market leadership, such
         as market-share by revenues. We note you refer to SpringBig   s
industry as highly
         fragmented.
18.      Your business section discusses sales and operations in Canada and
Brands clients. Please
         clarify whether you currently generate material amounts of revenue in
Canada or through
         Brand clients. We note that in your projections section, you
anticipate less than $1 million
         in Brands Revenue in 2021.
19.      Please briefly discuss how you price your subscriptions to your
clients for the use of your
         platform. You briefly mention quantum of communication credits on page
204. It is
         unclear whether your pricing is solely based on the amount of
communications rendered
         or whether it is based on the success or effectiveness of such
communications or other
         criteria.
20.      Please discuss any material agreements with the 18 point-of-sale
providers and 4 major
         cannabis e-commerce providers. Disclose whether you derive a material
amount of
         revenue from, share revenues with, or rely on these providers for
distribution.
21.      Please provide a more detailed description of the regulatory landscape
regarding text
         message marketing laws concerning cannabis-related businesses and the
impact on the
         company. Discuss the scope of the carrier-implemented restrictions and
how your
         relationships with messaging distributors have allowed you to continue
servicing your
         customers.
Management's Discussion and Analysis of Financial Condition and Results of
Operations
Factors Affecting Our Performance, page 204

22.      You state that your ability to expand your relationships with
customers, and their
         satisfaction of your product offerings and client service, is
demonstrated by your net
         retention rate. Please revise to provide this measure for each period
presented and include
         a discussion of any significant fluctuations from period-to-period.
Also, revise to clarify
         how the average recurring monthly subscription revenue used in such
calculation is
         determined. In this regard, explain whether excess use revenue is
included in this measure
         and if so, how.
Key Operating and Financial Metrics, page 206

23.      You state that subscriptions automatically renew unless notice of
cancellation is provided
         in advance. Please tell us, and revise as necessary to clarify,
whether a customer has the
         option to cancel their subscription during the subscription term and
if so, whether they
         will incur any penalties for early termination.
 Albert Foreman
FirstName  LastNameAlbert   Foreman
Tuatara Capital Acquisition Corporation
Comapany
January 21,NameTuatara
            2022         Capital Acquisition Corporation
January
Page 6 21, 2022 Page 6
FirstName LastName
24.      You disclose that annualized revenue is calculated as twelve times the
most recent
         month   s revenue. Please tell us, and revise to clarify, whether this
metric includes
         revenue from excess usage fees and if so, explain your basis for
annualizing optional
         usage.
Results of Operations
Comparison of Nine Months Ended September 30, 2021 and 2020
Revenue, page 208

25.      Please revise to disclose the relative contribution of the revenue
increase attributed to both
         new and existing customers. Similar revisions should be made to the
discussion of your
         annual results. Refer to Section III.D of SEC Release No. 33-6835.
Executive Compensation, page 219

26.      Please clarify whether you will disclose additional Named Executive
Officers here and
         additional post-merger executive officers on page 215. We note that
SpringBig   s website
         lists a large management team.
Beneficial Ownership of Securities, page 223

27.      Please provide the beneficial ownership of SpringBig, Inc. prior to
the initial business
         combination.
Certain SpringBig Relationships and Related Party Transactions, page 228

28.      You indicate that SpringBig   s CEO, Jeffrey Harris, is the founder
and holds a controlling
         equity interest in InteQ. We note that InteQ offers a similar
marketing and loyalty
         program platform as SpringBig, but outside of the cannabis industry.
Please clarify any
         relationships between these entities, including those involving Mr.
Harris, such as non-
         compete agreements or technology licensing agreements. Please clarify
whether either
         party is restricted from competing for similar clients or in similar
markets. To extent there
         are any conflicts of interests, such as competing for acquisitions to
improve the
         functionality of SpringBig's platform, please consider adding an
appropriate risk factor to
         discuss these conflicts and the operation of the corporate
opportunities waiver.
SpringBig, Inc. Audited Financial Statements
Report of Independent Registered Public Accounting Firm, page F-36

29.      Please revise the Report of SpringBig's Independent Registered Public
Accounting Firm
         to include the date the report was issued and the city and state where
issued. Refer to Rule
         2-02(a) of Regulation S-X.
Statements of Operations, page F-38

30.      Please revise to include the disclosures related to net loss per share
for each income
         statement period presented. Refer to ASC 260-10-50-1.
 Albert Foreman
FirstName  LastNameAlbert   Foreman
Tuatara Capital Acquisition Corporation
Comapany
January 21,NameTuatara
            2022         Capital Acquisition Corporation
January
Page 7 21, 2022 Page 7
FirstName LastName
Notes to Financial Statements
Note 1 - Description of Business and Summary of Significant Accounting
Policies, page F-41

31.      Please revise to include an accounting policy addressing the factors
used to determine
         your reportable segments. To the extent you have determined there is
only one operating
         and reportable segment, revise to indicate as such. Refer to ASC
235-10-50-1 and ASC
         280-10-50-21. Also, disclose revenue and long-lived assets attributed
to your country of
         domicile and to all foreign countries in total. If revenue from
external customers attributed
         to an individual country are material, such amounts should be
separately disclosed. In this
         regard, we note you have clients in both the U.S. and Canada.
Alternatively, state that it is
         impracticable to provide such geographic information. Refer to ASC
280-10-50-41.
Concentrations of Credit Risk, page F-44

32.      You state on page 200 that no single client accounted for more than
11% of your revenue
         for the year ended December 31, 2020 or the nine months ended
September 30, 2021.
         Please tell us whether any client accounted for 10% or more of your
revenue or accounts
         receivable in these periods and if so, revise to provide the
disclosures required under ASC
         280-10-50-42 and/or ASC 275-10-50-18, as appropriate.
Note 9. Income Taxes, page F-48

33.      You disclose that your income tax rate computed at the statutory
federal rate of 21%
         differs from your effective tax rate primarily due to permanent items,
state taxes and the
         change in the deferred tax asset valuation allowance. Please revise to
include a
         reconciliation, using percentages or dollar amounts, of the reported
amount of income tax
         expense attributable to continuing operations to the amount of income
tax expense that
         would result from applying domestic federal statutory tax rates to
pretax income from
         continuing operations. Refer to ASC 740-10-50-12.
Note 11. Subsequent Events, page F-49

34.      You state that you have considered subsequent events through September
30, 2021.
         Please revise to disclose whether this was the date the financial
statements were issued or
         available to be issued. Similar revisions should be made to your
disclosure on page F-62.
         Refer to ASC 855-10-50-1(b).
SpringBig, Inc. Unaudited Financial Statements
Consolidated Balance Sheets, page F-50

35.      Please revise to label your interim financial statements as
unaudited    where appropriate.
Note 4. Business Combination, page F-59

36.      You state here that the fair value of consideration paid in connection
with the acquisition
         of Beaches Development Group LTD was $205,298, which consisted of
180,972 shares of
 Albert Foreman
Tuatara Capital Acquisition Corporation
January 21, 2022
Page 8
      your common stock and $155,000 of cash. However, your disclosures on page
F-49
      indicate that the total consideration for this transaction was
$1,356,250. Please explain
      this apparent inconsistency and revise your disclosures as necessary.
        You may contact Dave Edgar, Senior Staff Accountant, at (202) 551-3459
or Kathleen
Collins, Accounting Branch Chief, at (202) 551-3499 if you have questions
regarding comments
on the financial statements and related matters. Please contact Edwin Kim,
Staff Attorney, at
(202) 551-3297 or Jan Woo, Legal Branch Chief, at 202-551-3453 with any other
questions.



                                                            Sincerely,
FirstName LastNameAlbert Foreman
                                                     Division of Corporation
Finance
Comapany NameTuatara Capital Acquisition Corporation
                                                     Office of Technology
January 21, 2022 Page 8
cc:       Leonard Kreynin, Esq.
FirstName LastName