Jeffrey holds over 30 years of marketing, sales management, and client services and operations experience in the incentive marketing and loyalty marketing fields across a wide range of industries. As Co-Founder and Chief Executive Officer of springbig, Jeffrey contributed to the development of what has grown into an industry-leading cannabis marketing platform designed to help retailers and brands get closer to their customers and grow their businesses. Prior to Springbig, Jeffrey founded Inte Q (formally SHC Direct), a leading customer relationship marketing company. Jeffrey received a Bachelor of Arts in Economics from Yeshiva University in New York City.
Paul Sykes
Chief Financial Officer
Paul has over 30 years of experience scaling growth-orientated businesses by providing professional financial support and expertise in the areas of M&A, strategic financial planning, treasury, forecasting, and analysis. From 1997 to 2017, Paul served as Chief Financial Officer for the SaaS software and data business division of DMGT plc, a publicly-traded multinational media company. He helped develop this division DMGT plc from its infancy to achieving more than $1 billion in revenue through strong organic growth and a highly active M&A program. Prior to DMGT plc, Paul was Treasurer of EMAP plc in London and began his career with leading global advisory firm KPMG. Paul holds a Bachelor of Applied Science in Economics from the University of Leicester in the U.K. and holds Chartered Accountant and Corporate Treasurer qualifications.
